Communications And Data Storytelling

KEY TAKEAWAYS

Our CEO and Founder, Jessica Chen, recently hosted a Soulcast Media | LIVE event on LinkedIn, where she interviewed data storytelling expert at Beehive Media, Bill Shander. They shared tips and personal stories about communications and data storytelling. Here are the takeaways for VIP Comm Pass members:

• Know what your data is saying, what your audience needs to hear, and what you want to say about the data.
• Organize the data into a narrative structure for an audience. 
• Separate the interesting from the important.
• Editing your data is key - expand only as much as you absolutely must.

• A story is a linear experience that flows
• Sometimes you need to go deeper into your data to find the right story for your audience. 
• Step back from the numbers and remember your presentation needs to be about what the numbers mean.

• You must deliver your story in a compelling and interesting way. A visual can help you express the most important ideas in your data. 

https://vimeo.com/manage/videos/728158691

In order to present your data, you need to use storytelling. Human beings are wired for storytelling. The more you use storytelling to communicate data the more easily the data can be remembered.

*As a VIP Communications Pass holder, you get access to these show notes we’ve organized for you so you’ll always remember what was shared. No worries if you didn’t take down notes. This is for you to keep!*