Mastering Your Elevator Pitch
Key Takeaways
Our CEO and Founder, Jessica Chen, recently hosted a Soulcast Media | LIVE event on LinkedIn, where she interviewed Chris Westfall, Business Coach & Keynote Speaker. They shared tips and personal stories about mastering your elevator pitch. Here are the takeaways for VIP Comm Pass members:
- An elevator pitch is a short persuasive introduction to a person, product, or idea.
- The new modern elevator pitch is a way to start a conversation.
- Reframing the idea of an elevator pitch as a way to start a conversation can take away a lot of the anxiety surrounding the word pitch.
- The simplest message is the strongest. Simple and plainspoken will help you be understood.
- What makes your elevator pitch compelling is authenticity. Sometimes the best things that never happened to you are what make your elevator pitch compelling.
- When giving an elevator pitch, you want to evoke emotion and convey your passion to your audience.
- Connection creates a powerful pitch.
- The purpose of a pitch is to create action. You want the listener to say, "Tell me more."
- Your elevator pitch will change depending on who your audience is.
- What can you say that ignites your audience's expertise? Rather than leading with your own expertise.
- Your strongest conversation starts with what your listener is thinking.
- When trying to connect with a complete stranger, look in the direction of a high-concept idea or topic; it's something anyone can say yes to.
https://vimeo.com/778278686
A great elevator pitch requires you to be in the moment, and how you show up will create the world around you.
*As a VIP Communications Pass holder, you get access to these show notes we’ve organized for you, so you’ll always remember what was shared. No worries if you didn’t take down notes. This is for you to keep!*