Owning Your Career Brand

Key Takeaways

Our CEO and Founder, Jessica Chen, recently hosted a Soulcast Media | LIVE event on LinkedIn, where she interviewed Shyvee Shi, Product Manager at LinkedIn.  They shared tips and personal stories about owning your career brand. Here are the takeaways for VIP Comm Pass members:

• Thinking about your career brand is thinking beyond what you have to do in your everyday role. That is incredibly important, however, you need to think bigger. 
• You have to overcome imposter syndrome every day. This is because every time you try something new, you are going to face imposter syndrome. 
• A strong career brand needs strong communication. You need to be clear-minded in your messaging and delivery. 
• Your current job is the chapter you are writing. Your career is the book you are writing for your life. 

• You have to think about building your brand as an investment. Every post your put out is a little investment into your larger goal. Over time it will compound, just like investing in a 401k.
• Post content by sharing your point of view to increase visibility and credibility.
• One easy way to start posting is to share content you didn't create. Share your company's content, a thought leader you appreciate, etc. When you share, add a line or two about your thoughts about it. 
• Find what is unique about yourself. Share your story.
• Once you build your career brand, people will start to come to you because you consistently stay top of mind.
• People build strong career brands when they show they are thinking and offering solutions. 

https://vimeo.com/manage/videos/751911052Owning your career brand will help you find opportunities and attract others to you.*As a VIP Communications Pass holder, you get access to these show notes we’ve organized for you so you’ll always remember what was shared. No worries if you didn’t take down notes. This is for you to keep!*