Pitching Yourself At Work

Key Takeaways

Our CEO and Founder, Jessica Chen, recently hosted a Soulcast Media | LIVE event on LinkedIn, where she interviewed the CEO & Founder of Great On The Job, Jodi Glickman. They shared tips and personal stories about how to talk about your strengths and advocate for yourself.Here are the takeaways for VIP Comm Pass members:

• When someone asks, "How are you?" It is a chance for you to talk about yourself in a positive and powerful way. You can respond with something like, "I'm great! We just landed this client account and I'm super excited."
• You can talk about something meaningful and interesting to you in a way that prompts a conversation that you want to have.
• Making yourself interesting is what gets the conversation flowing.
• The overarching goal of any great pitch is to have a second conversation.
• People care more about what you're doing now, what you're passionate about, what you're excited about now, rather than what you did five years ago.
• The way you start any great pitch is to lead with your destination. You start by looking forward. You can say, "Hi I'm Michelle. I'm really interested in improving the health outcomes for women and children in the NICU."
• We often leave conversations to chance. We aren't strategic about where we want them to go.
• The pitch has a 3 step process
  • Your destination - where you want to go 
  • Your backstory - your experience that shows your abilities
  • Bring it all together and connect the dots - how your destination and backstory work together.
• A pitch isn't a monologue; it's a dialogue. It's a conversation between two people.
• If your conversation isn't going the way you hoped it would, there are a few things you can do to get it back on track.
  • People like to talk about themselves. You can ask the other person a question.
  • You can end the conversation gracefully if it isn't going the way you had hoped.
• Be strategic when pitching yourself for something you want. The SAW framework:
  • Strong Case - Why is this the right time? Who will win, and why does it matter? 
  • Align Objective - Think about the dollars and resources it might require and where those resources will come from. Think about if what you’re asking for will be a bang for the buck for the whole team or organization.
  • Why are you asking for this? - Why are you the go-to person for the job?
• Ultimately, if you want something, you have to ask for it.
• If you want something, you have to get into the mindset of saying it twice. 
• If you don't know your destination, think about what you want to learn and who you want to network with, and think about an area where you know you can excel.
• No one will remember your pitch the same way you do. The worst that can happen is that it doesn't land or that you don't get what you want. You don't need to put so much pressure on being perfect.

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